Fig 1 — OwnMAP replaces HubSpot Marketing, Marketo, Braze and runs natively on the Own360 control plane.
Why OwnMAP exists
Every enterprise spends a non-trivial slice of its software budget on the revenue & growth layer — yet most of that spend goes to vendors that hold the data, throttle the integrations, and charge per seat for features that should be commoditised. OwnMAP exists to absorb that layer into something the enterprise owns end-to-end.
OwnMAP collapses the marketing stack into one workspace: customer profiles carry engagement scores, lifetime value, and activity history; AI segmentation turns a plain-English audience description into targeting rules; and a visual journey builder executes across email and SMS while performance is measured on one dashboard, not five.
Campaigns. Journeys. Segments. Intelligence.
What it replaces
Most teams reach OwnMAP after running into the limits of the legacy stack:
- HubSpot Marketing — campaign dashboards, journeys, and 360° customer profiles move into one workspace, with no contact-based pricing attached.
- Marketo — preserved as a familiar reference point but no longer required for the workflow.
- Braze — multi-channel journey execution across email and SMS comes from the visual journey builder, with engagement scoring on every profile.
The replacement isn't a feature-for-feature clone. OwnMAP keeps the workflows you actually use, drops the ones that exist only because the underlying database was relational and the vendor wanted another SKU, and adds the things the SaaS world refuses to give you: identity sharing with every other application, a unified audit trail, and an event stream other Own360 apps can subscribe to.
Capabilities at a glance
Fig 2 — Core capability surface. Every feature publishes events to the Own360 bus and is governed by the shared control plane.
Highlights
- AI segmentation: describe your audience in English, AI builds the targeting rules
- Visual journey builder with multi-channel execution across email and SMS
- Customer profiles with engagement scores, lifetime value, and activity history
Feature surface
- Marketing Command Centre. Real-time KPIs, campaign status, and performance measurement across all channels.
- AI Segmentation. Natural language audience targeting — describe your audience in English, AI builds the rules.
- Journey Automation. Visual drag-and-drop journey builder with multi-channel execution across email and SMS.
- Customer Profiles. Engagement scores, lifetime value, activity history, and custom attributes for each contact.
The numbers that matter
Who uses OwnMAP
Fig 3 — OwnMAP delivers role-specific outcomes from a single shared workspace.
CMO. Real-time KPIs, campaign performance, and ROI measurement across all channels — one dashboard, not five.
Growth Marketer. Describe your audience in English. AI builds segment rules. Launch multi-channel journeys in hours, not weeks.
CRM Manager. 360° customer profiles with engagement scores, activity history, and custom attributes for personalisation.
How OwnMAP fits the Own360 stack
OwnMAP is one of 23+ Own360 applications that share a single control plane. The same identity provider, the same role-based access engine, the same audit log, the same event bus, and the same workflow runtime power every app on the platform.
That sharing is not cosmetic. It is what makes the platform a coherent operating layer rather than a federated bag of SaaS tools. A permission grant in OwnCentral instantly affects OwnMAP. An event emitted by OwnMAP can trigger a workflow in OwnFlow. An audit record from OwnMAP surfaces in the same query as one from OwnERP. There is no integration project — only configuration.
Operational economics
The Own360 commercial model is deliberately simple and decidedly not per-seat. Every Own app — including OwnMAP — is source-available, self-hostable, and licensed perpetually. The 10-year cost curve flattens because there is no annual seat inflation, no AI add-on SKU, and no vendor lock-in tax on the data you produce.
For finance leaders, this turns an OpEx subscription stream into a one-time CapEx outlay plus a small support footprint. For engineering leaders, it turns a vendor integration roadmap into an internal product roadmap. For security leaders, it eliminates the "data lives at someone else's URL" risk entirely.
Frequently asked questions
What is OwnMAP?
OwnMAP is the Own360 product for "Campaigns. Journeys. Segments. Intelligence." in the Revenue & Growth layer. It is one marketing workspace where customer profiles, AI-built audience segments, multi-channel journeys, and campaign measurement live together instead of across separate tools.
What does OwnMAP replace?
OwnMAP is designed to replace HubSpot Marketing, Marketo, Braze with a single owned, governed surface that runs on the Own360 control plane.
Who uses OwnMAP?
CMO: Real-time KPIs, campaign performance, and ROI measurement across all channels — one dashboard, not five. Growth Marketer: Describe your audience in English. AI builds segment rules. Launch multi-channel journeys in hours, not weeks. CRM Manager: 360° customer profiles with engagement scores, activity history, and custom attributes for personalisation.
How does OwnMAP fit into the Own360 stack?
OwnMAP runs on top of the Own360 control plane — sharing identity, permissions, audit, and workflow services with every other Own product. There is no separate SSO setup, separate audit log, or separate integration layer. The same governance and event bus apply.
Is OwnMAP self-hosted?
Yes. The entire Own360 platform — including OwnMAP — is designed to run inside your VPC, your on-prem data centre, or a sovereign cloud. Source-available with perpetual licensing; no per-seat tax, no data egress, no telemetry leaving your boundary.
Related products in the Revenue & Growth layer
- OwnCRM — Pipeline. Forecast. Coverage. Execution.
- OwnSEO — Audit. Track. Compete. Rank. Automate.
- OwnSocial — Publish. Engage. Listen. Convert. Measure.
See it live
OwnMAP is part of the Own360 platform demo. Get in touch for a walkthrough, or browse the rest of the product stack to see how the layers compose. Full specs, metrics, and licensing live on the OwnMAP product page.