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System of Record · Revenue & Growth

OwnSocial

Publish. Engage. Listen. Convert. Measure.

A single workspace for the team that manages every social channel, every campaign, and every conversation. Covers the full funnel — organic, paid, commerce, and influencer.

ReplacesHootsuiteSprout SocialBuffer
LikesShareReplyClick

In week one. Not year one.

01

All eight channels publish from one calendar, with gaps flagged before the feed goes quiet.

02

OwnEar surfaces sentiment shifts and competitor moves while they are still developing.

03

Approval workflows sit on every post, so brand review happens before publishing, not after.

And the Hootsuite renewal stops being a line item — the replacement is an asset you own. Run your numbers →

8Social platforms supported
FullFunnel — organic to commerce
AIBest-time-to-post discovery
Real-timeSocial listening and sentiment
OwnSocial — actual product interface

What sets it apart

01

8 platforms managed from one dashboard — including TikTok and Threads

02

OwnEar social listening: competitive intelligence and sentiment in real time

03

Full funnel: organic, paid ads, shoppable posts, and influencer management

Key Capabilities

01

8 Platforms

Instagram, X, LinkedIn, Facebook, TikTok, YouTube, Pinterest, Threads — all managed from one dashboard.

02

Content Calendar

Drag-and-drop scheduling with gap detection, campaign view, AI suggestions, and approval workflows.

03

Social Listening (OwnEar)

Competitive intelligence, sentiment tracking, hashtag performance, and best-time-to-post discovery.

04

Influencer Hub

Influencer tracking, paid ads management, shoppable posts, and full-funnel analytics.

Who it’s for

Social Media Manager

Content calendar with gap detection, AI suggestions, and approval workflows across all 8 platforms.

Brand Manager

OwnEar: competitive intelligence, sentiment tracking, and hashtag performance for brand health monitoring.

Performance Marketer

Paid ads management, influencer tracking, shoppable posts, and full-funnel analytics in one tool.

Perpetual Licence

OwnSocial is available as a perpetual licence. You own the software forever. Deploy on your infrastructure. No annual renewals, no per-seat pricing, no vendor lock-in. Prefer OpEx? A managed subscription is available too — switch between the two anytime, nothing to re-buy.

Every screen here also works without the screen.

OwnSocial implements the Own360 headless spec: a standard /api/v1 surface with OpenAPI, cursor pagination, idempotent writes, and entity.changed events — drivable from its own CLI, any HTTP client, MCP tools generated straight from its OpenAPI, and the OwnAgents runtime.

$ ownsocial entities            # 8 entities
$ ownsocial post list --limit 20
$ ownsocial post create --data '{…}'
$ ownsocial domain publish_post

The generated OwnSocial CLI — every entity and domain op, OwnAuth-authenticated, idempotent by default.

Entities

postchannelcampaignschedulementionfollowercommentmedia

Domain ops

publish_postengage_mention

8 verified agent tasks · 7 cross-app workflows

  • OwnSocial → OwnChatOwnSocial post scheduled → OwnChat announcement posted to channel referencing it
  • OwnSEO → OwnSocialOwnSEO audit started → OwnSocial summary post drafted
  • OwnScrape → OwnSocialOwnScrape crawl job → OwnSocial post drafted from the crawl, carrying the job id
  • OwnSocial → OwnWiki → OwnChatOwnSocial campaign → OwnWiki campaign brief → OwnChat launch announcement (3-app chain)

See the full task catalog in the agent runtime →

Inside OwnSocial

The full story — why it exists, what it replaces, every capability in detail, and real product screens.

Read the deep dive →