Fig 1 — OwnData replaces Snowflake, Databricks, dbt + Fivetran and runs natively on the Own360 control plane.
Why OwnData exists
Every enterprise spends a non-trivial slice of its software budget on the engineering layer — yet most of that spend goes to vendors that hold the data, throttle the integrations, and charge per seat for features that should be commoditised. OwnData exists to absorb that layer into something the enterprise owns end-to-end.
OwnData gives the team that owns the warehouse one governed control plane over everything it federates. Postgres, Snowflake, Salesforce, S3, and internal APIs are queried in place with push-down execution — no copies, no ETL — while a semantic model defined once serves SQL, natural language, REST, and AI agents identically, backed by column-level lineage and a Kafka-native streaming backbone.
Federate. Govern. Stream. Serve.
What it replaces
Most teams reach OwnData after running into the limits of the legacy stack:
- Snowflake — no-copy federation with push-down execution queries every source in place, so the warehouse stops being a mandatory middle step.
- Databricks — preserved as a familiar reference point but no longer required for the workflow.
- dbt + Fivetran — the SQL console promotes queries to governed virtual views in one click, and column-level lineage with impact analysis replaces the extract-and-transform toolchain.
The replacement isn't a feature-for-feature clone. OwnData keeps the workflows you actually use, drops the ones that exist only because the underlying database was relational and the vendor wanted another SKU, and adds the things the SaaS world refuses to give you: identity sharing with every other application, a unified audit trail, and an event stream other Own360 apps can subscribe to.
Capabilities at a glance
Fig 2 — Core capability surface. Every feature publishes events to the Own360 bus and is governed by the shared control plane.
Highlights
- No-copy federation: query every source in place without moving a row
- One semantic layer consumed by SQL, NLQ, REST, GraphQL, Kafka, MCP, and agents
- Column-level lineage with OpenLineage export and impact analysis
- Kafka-native streaming backbone with CDC, schema contracts, and DLQ visibility
Feature surface
- Federated Sources. No-copy federation across Postgres, Snowflake, Salesforce, S3, and internal APIs. Push-down query execution where the source supports it.
- SQL Console. Federated SQL editor with run history, result preview, and one-click promotion to governed virtual views.
- Semantic Model. Entities, dimensions, and metrics defined once — consumed identically across SQL, NLQ, agents, and the REST surface.
- Data Catalog. AI-enriched discovery with sensitivity classification, quality tiers, tag-based facets, and usage-based ranking.
- Streaming Backbone. Kafka-native CDC with schema contracts, consumer-group lag monitoring, dead-letter queues, and tiered storage.
- Column Lineage. End-to-end lineage from source to dashboard with OpenLineage export, impact analysis, and change blast-radius.
The numbers that matter
Who uses OwnData
Fig 3 — OwnData delivers role-specific outcomes from a single shared workspace.
Data Engineer. Federated SQL across every source, visual pipeline builder, and column-level lineage — replace six vendor consoles with one.
Analytics Lead. One semantic model consumed by BI, agents, and dashboards. Define a metric once, trust it everywhere.
Platform Architect. Kafka-native streaming backbone with CDC topics, schema contracts, and consumer-group lag — observability for the data plane.
How OwnData fits the Own360 stack
OwnData is one of 23+ Own360 applications that share a single control plane. The same identity provider, the same role-based access engine, the same audit log, the same event bus, and the same workflow runtime power every app on the platform.
That sharing is not cosmetic. It is what makes the platform a coherent operating layer rather than a federated bag of SaaS tools. A permission grant in OwnCentral instantly affects OwnData. An event emitted by OwnData can trigger a workflow in OwnFlow. An audit record from OwnData surfaces in the same query as one from OwnERP. There is no integration project — only configuration.
Operational economics
The Own360 commercial model is deliberately simple and decidedly not per-seat. Every Own app — including OwnData — is source-available, self-hostable, and licensed perpetually. The 10-year cost curve flattens because there is no annual seat inflation, no AI add-on SKU, and no vendor lock-in tax on the data you produce.
For finance leaders, this turns an OpEx subscription stream into a one-time CapEx outlay plus a small support footprint. For engineering leaders, it turns a vendor integration roadmap into an internal product roadmap. For security leaders, it eliminates the "data lives at someone else's URL" risk entirely.
Frequently asked questions
What is OwnData?
OwnData is the Own360 product for "Federate. Govern. Stream. Serve." in the Engineering layer. It is a single governed layer over the data estate: federate Postgres, Snowflake, Salesforce, S3, and internal APIs in place, then serve one semantic model identically to SQL, natural language, REST, and AI agents.
What does OwnData replace?
OwnData is designed to replace Snowflake, Databricks, dbt + Fivetran with a single owned, governed surface that runs on the Own360 control plane.
Who uses OwnData?
Data Engineer: Federated SQL across every source, visual pipeline builder, and column-level lineage — replace six vendor consoles with one. Analytics Lead: One semantic model consumed by BI, agents, and dashboards. Define a metric once, trust it everywhere. Platform Architect: Kafka-native streaming backbone with CDC topics, schema contracts, and consumer-group lag — observability for the data plane.
How does OwnData fit into the Own360 stack?
OwnData runs on top of the Own360 control plane — sharing identity, permissions, audit, and workflow services with every other Own product. There is no separate SSO setup, separate audit log, or separate integration layer. The same governance and event bus apply.
Is OwnData self-hosted?
Yes. The entire Own360 platform — including OwnData — is designed to run inside your VPC, your on-prem data centre, or a sovereign cloud. Source-available with perpetual licensing; no per-seat tax, no data egress, no telemetry leaving your boundary.
Related products in the Engineering layer
- OwnBI — Visibility. Analytics. Insights. Decisions.
- OwnFlow — Automate. Integrate. Orchestrate. Self-Hosted.
- OwnETL — Extract. Transform. Load. Monitor. Govern.
- OwnVault — Centralize. Encrypt. Share. Recover.
See it live
OwnData is part of the Own360 platform demo. Get in touch for a walkthrough, or browse the rest of the product stack to see how the layers compose. Full specs, metrics, and licensing live on the OwnData product page.