Fig 1 — OwnETL replaces Fivetran, Airbyte, Stitch and runs natively on the Own360 control plane.
Why OwnETL exists
Every enterprise spends a non-trivial slice of its software budget on the engineering layer — yet most of that spend goes to vendors that hold the data, throttle the integrations, and charge per seat for features that should be commoditised. OwnETL exists to absorb that layer into something the enterprise owns end-to-end.
OwnETL is where engineering and data teams build, operate, and govern their pipelines without handing data to a third party. A visual builder manages source-destination pairs, schedules, and connectors; run history keeps per-execution row counts, durations, and error messages; and end-to-end lineage tracks every table and column with impact analysis — all self-hosted, so data never leaves your infrastructure even during transform.
Extract. Transform. Load. Monitor. Govern.
What it replaces
Most teams reach OwnETL after running into the limits of the legacy stack:
- Fivetran — connector management, schedules, and per-run diagnostics move in-house, and because OwnETL is self-hosted your data never leaves your infrastructure, even during transform.
- Airbyte — the visual pipeline builder covers source-destination pairs, scheduling, and status without being YAML-first, and every run logs row counts, durations, and errors.
- Stitch — preserved as a familiar reference point but no longer required for the workflow.
The replacement isn't a feature-for-feature clone. OwnETL keeps the workflows you actually use, drops the ones that exist only because the underlying database was relational and the vendor wanted another SKU, and adds the things the SaaS world refuses to give you: identity sharing with every other application, a unified audit trail, and an event stream other Own360 apps can subscribe to.
Capabilities at a glance
Fig 2 — Core capability surface. Every feature publishes events to the Own360 bus and is governed by the shared control plane.
Highlights
- End-to-end data lineage for every table and column — impact analysis included
- Visual pipeline builder with source-destination pairs and scheduling
- Self-hosted — your data never leaves your infrastructure, even during transform
Feature surface
- Pipeline Dashboard. Real-time health, throughput, and activity feed across all pipeline runs and data sources.
- Visual Pipeline Builder. Source-destination pairs, schedules, status indicators, and connector management in a visual interface.
- Run History. Per-execution row counts, durations, error messages, and performance trends for every pipeline.
- Data Lineage. End-to-end source-to-destination tracking for every table and column with impact analysis.
The numbers that matter
Who uses OwnETL
Fig 3 — OwnETL delivers role-specific outcomes from a single shared workspace.
Data Engineer. Visual pipeline builder with connector management, schedules, and per-execution diagnostics — not YAML-first.
Analytics Lead. End-to-end lineage from source to destination. Know exactly what feeds your dashboards and when it last ran.
Compliance Officer. Data never leaves your infrastructure. Full lineage for audit, with column-level impact analysis.
How OwnETL fits the Own360 stack
OwnETL is one of 23+ Own360 applications that share a single control plane. The same identity provider, the same role-based access engine, the same audit log, the same event bus, and the same workflow runtime power every app on the platform.
That sharing is not cosmetic. It is what makes the platform a coherent operating layer rather than a federated bag of SaaS tools. A permission grant in OwnCentral instantly affects OwnETL. An event emitted by OwnETL can trigger a workflow in OwnFlow. An audit record from OwnETL surfaces in the same query as one from OwnERP. There is no integration project — only configuration.
Operational economics
The Own360 commercial model is deliberately simple and decidedly not per-seat. Every Own app — including OwnETL — is source-available, self-hostable, and licensed perpetually. The 10-year cost curve flattens because there is no annual seat inflation, no AI add-on SKU, and no vendor lock-in tax on the data you produce.
For finance leaders, this turns an OpEx subscription stream into a one-time CapEx outlay plus a small support footprint. For engineering leaders, it turns a vendor integration roadmap into an internal product roadmap. For security leaders, it eliminates the "data lives at someone else's URL" risk entirely.
Frequently asked questions
What is OwnETL?
OwnETL is the Own360 product for "Extract. Transform. Load. Monitor. Govern." in the Engineering layer. It is a self-hosted pipeline platform where data and engineering teams build, run, and govern every pipeline, with end-to-end lineage recorded for each table and column.
What does OwnETL replace?
OwnETL is designed to replace Fivetran, Airbyte, Stitch with a single owned, governed surface that runs on the Own360 control plane.
Who uses OwnETL?
Data Engineer: Visual pipeline builder with connector management, schedules, and per-execution diagnostics — not YAML-first. Analytics Lead: End-to-end lineage from source to destination. Know exactly what feeds your dashboards and when it last ran. Compliance Officer: Data never leaves your infrastructure. Full lineage for audit, with column-level impact analysis.
How does OwnETL fit into the Own360 stack?
OwnETL runs on top of the Own360 control plane — sharing identity, permissions, audit, and workflow services with every other Own product. There is no separate SSO setup, separate audit log, or separate integration layer. The same governance and event bus apply.
Is OwnETL self-hosted?
Yes. The entire Own360 platform — including OwnETL — is designed to run inside your VPC, your on-prem data centre, or a sovereign cloud. Source-available with perpetual licensing; no per-seat tax, no data egress, no telemetry leaving your boundary.
Related products in the Engineering layer
- OwnData — Federate. Govern. Stream. Serve.
- OwnBI — Visibility. Analytics. Insights. Decisions.
- OwnFlow — Automate. Integrate. Orchestrate. Self-Hosted.
- OwnVault — Centralize. Encrypt. Share. Recover.
See it live
OwnETL is part of the Own360 platform demo. Get in touch for a walkthrough, or browse the rest of the product stack to see how the layers compose. Full specs, metrics, and licensing live on the OwnETL product page.